April 12, 2017

Open for Business ♡

My "blogging hobby", which started in 2010, slowly faded away over the course of three years or so, but the burn in my gut remained. I've always had some kind of urge to write (especially in english) and to make even the slightest of difference in this crazy world. I've always wanted to create something, whether it's photographing, painting, or diy-projects at home to make a trash become treasure. Anything creative that suits the moment, because inspiration comes and goes.

As far back as I can remember, I've been interested in environmental subjects and being a more conscious consumer. And when it comes to retail business, with small actions as an individual shopper (and writer, promoter, blogger - whatever you would like to call it) we can all put together make a huge difference in the economy. And our whole environment too, by choosing one wise step more. That is not to only choose a local entrepreneur or other small business, but by checking the labels for ingredients and origins of the products. I've still got lot to learn myself, but small streams joined together ... ;) You know.

That is why I've loved all my previous opportunities to support small business owners, by promoting their products on my old blog posts - and more recently on my personal Instagram account as a regular paying client. I do feel like I've been quite lucky already, when I was able to spread the word about few different etsy.com - stores and was rewarded with some goodies. Anna Ruth Simple Salves offered me whole bunch of natural salves, Ninj & Ninj were kind enough to send me a quirky cute planner "Quit slacking and make shit happen" and DB Illustration / Deborah Panesar all sorts of lovely little woodland creature items from her store. There's also been other sponsored posts and giveaways on this site, but thought I'd only share some highlights now.

So as I've edited this page and hid all my old posts for now, I'm calling out to all small businesses that would like to be featured on my newly refreshed page. I'm very motivated to write again and looking forward to promote your products on my blog and all social platforms. We could even organize a lovely international giveaway together.

"Indie by heart" is a PR friendly site. 
It is open to product reviews, advertisements and hosting giveaways. 

I'm now looking for products and stores to review and preferably new long term sponsors for my site. You will also get ad space on my sidebar. I only work with sponsors that are appropriate and whose site reflect on my personal taste, and suit with the content of my blog. 
Gifts or product samples are very welcome, as they tell a lot more than if I reviewed your page merely based on product pictures. I can also accept monetary compensation.
Contact me via email to discuss more or if you have any questions. 

"Indie by heart" is also open to blog button/link exchanges with fellow bloggers
Then I only make free deals and I also get my link on your site. If you have a question for me, you can email or also 
place comment under any of my blog posts, and I'll get back to you asap. 
Remember to include your blog address or/and email as well.

Thank you x

all contacts via email:

March 31, 2017

You Had Me at Hello


The last bit reminded me of something my mum has said at least a few times, when browsing through my instagram profile:
"Does he see that?"
he = any guy I've mentioned, within past years
that = something I've posted, like poems or quotes.

Oh, mama.. ❤
Truth is, I don't really mind. Of course I do care what other people think of me, but that's only human. If I haven't blocked someone, they have the means and every right to view my profile with all of its content. And note this, everything I post is not even always related to my own life or feelings. They're just words. Inspiration, wise or amusing thoughts that I just like to share. I'm not a poet myself and often just happen to find something clever.

But why should I really even care what people think? Or even the "he"? I'm always trying my best to be real and honest in communication, and also expect the same from others. If I have something nice to say or problems with anything, people involved will know that in real life - and not based on my social media activity. People close to me - which also means anyone whose opinions really even matter - will know the truth. And if not, then that's because I do like to keep a certain amount of distancy. No one knows everything that goes on in my head - not even myself most of the time. :D

So, back to the original topic of being yourself. When it comes to relationships, how are you supposed to find anything real - or better said, something lasting- if you're not sincerely your own self from the very start? Since my last breakup and some wrong calls, I've made a decision or more like a promise to myself, to keep my eyes open and get to know people. Just listen to that other person, watch how they behave in different situations, and try to detect any warning signs. Your gut tells you if something's off. And whether this is a real match or not.

I've been officially single for nearly three years now, and even with all the low points counted, I've probably had the most serene and clear minded time of my life. It could be called happiness. And even though I did often feel sad, alone or frustrated, I knew how to pursue happy moments. Instead of searching for it in every person I meet, by taking time for myself - alone. Who am I and what sets my bruised little soul on fire. And when a well-balanced stage of self-knowledge and/or -love is achieved, I could have room for another person. Not to fill emptiness, not to complete me, but to become an extension of me. { Add image of Siamese twins here, haha! }

And what other people may call as my biggest obstacle or a huge mistake when meeting new people (read: men), has actually been all for the sake of finding the one. I have, and will very likely continue to lay all the cards on the table. I will speak my mind about pretty much anything I'm curious about, and hell yes I won't apologize for being myself! Yes, I may ask a lot of questions sometimes, but I'd rather seem like a rookie with dating rules ("men like bitches / "let him do the chasing" etc. is really just BULLSHIT....) and I'd rather fail and fail once more, than to take a risk of ending up with someone completely un-comparable. Yes, while doing so I may seem "too interested", naive and crazy person who just scares everyone away. It has happened so many times already, that I stopped counting and instead let those guys go their merry way! :D

But what the hell are you doing with someone in the first place if you're NOT interested in them? Personally, I have only one tip. Let it show. What do you really even have to lose? Your pride? That luxury has gone out of my window long ago. I do admit that when I really really like someone, I get a bit scared. Not of losing them, because I'm quite used to it and know there's plenty of other fish - but rather losing my own face. I always keep a certain barrier around me, because there's been too many Troyan horses in my history. And I do hold back my enthusiasm, and try not to seem too interested because everyone used to vanish. Past still haunts me in that way, and I do have a lot to learn when it comes to real life situations.

I may be such a romantic at heart that I believe in "You had me at hello." If not love, then interest in someone, at the very first moment you meet or start to interact. When you instantly begin to care for another soul, from the very first sight. It doesn't mean romantic necessarily, but it's the solid base to  build a love story on. Instead of playing all these twisted mind games, why shouldn't we just be real. That would save a lot of each others time and our valuable nerves. (I fear there's a tumor size of my fist inside my head due to all the migraines, heartache and crying I've had to go through in my past!) Quit acting a role you think you're obliged to play. It's not a very successful technique to seem more sane than you truly are. If you're goofy, act goofy. If some funny photo or article reminds you of the guy, why not send it to him and laugh about it together? And if he doesn't get the joke, drop that lame ass! And when you really think of it, isn't it quite unfair to the other part to first capture a guy by acting all nice and easy to handle, then "seal the deal", only to let all the circus festivities begin after the ring of wedding bells?

Acting this way, as genuine and probably as naive as a girl can seem, I've usually got rid of all men. Well boys. All the wrong boys and men, before finding the right one. If only someone would have told me this 13 years ago:

If you seek love, be yourself.

Writer just turned 30, is unemployed and still single.

January 9, 2017

The Purge

As you may see, this page is blank.

Well, apart from this very first post of 2017 right here. This is sort of a fresh, new start for me and Indie by heart. Like an empty canvas, as is so often said. There's still some of my old sponsor links and other visible remains of the previous blogging, but most has changed around here - and that change will likely continue. Years have passed by so quickly and I can't believe it's been almost seven since I first started this hobby, and it's over two since I last posted anything related to material things - such as beauty or fashion. Even before that there were months of silent periods because I just didn't have the inspiration. I've actually just hid all of my old posts (since 2010 until the last two updates of 2016) and not permanently deleted everything. I didn't want to fully erase this huge part of my self expression. I will start going through everything and might even put back some, but if I do then only the best bits. x
And why this sudden "purge" - why today, why now? Well, I did actually start this cleaning process last spring already, when I had to scan some work related papers using my old computer. Sitting by my desk with a mug of coffee, it took me back in time to those days when I used to photograph and write almost daily. I loved that a lot and on some days I miss it so much! So, while I was sitting by my retro desk in my little kitchen with my dear old laptop, I got the sudden urge to start writing to this blog page again. There were a lot of changes and life events going on, so first I painted with watercolours and then I wrote something about my current situation. My grandpa had just died and I needed a way to clarify, some other than crying. But when I had gotten it all out, I left you again. I even hid this blog for some time, and went back to my regular basis of posting solely on Instagram (you can follow me here by the way).

I'm not sure if I can really blame Instagram for this neglect, but it has been so much easier way for me to pour out my thoughts and inspiration. Through my own snaps and other people's art, quotes, illustrations, photos. Telling all about my current emotions, life, relationships, home decor, little DIY-projects, fashion inspiration, food etc. with single image and short captions. I guess I just got too lazy. And after all, I did get to keep a portal to express myself somehow. But to my defense, "real blogging" used to take me multiple hours on some days. First to update this page, and to go through all of my comments replying to each of them, and to visit all those lovely people back. I guess it took such a huge bite of me that I eventually ran out of all fuel. And just like any other relationship in life, we kind of broke up. Me and this blog. And me and you.
Looking back, I'm so sorry for my distant behavior, but I just gradually grew out of this life. There might even be someone still waiting for me to reply, so I'm sorry if I abandoned you. Today's new post might also just be some kind of temporary mental disorder, but at least today I felt like writing something again. And since this is mine after all, why shouldn't I be able to have this kind of mood swings, going back and forth online/offline? But even though I never completely left from this social circle and I'm not any public figure, I feel like I've always owed some kind of explanation. Indie by heart did raise some minor awareness during its most vivid times after all. We had something special going on here. Once for instance, I was on a cruise with my friends when this unknown girl came up to me asking if I write a blog and told that she follows me. My heart definitely skipped a beat right then! And along with this minor level of publicity, I did also get to promote many businesses & fellow bloggers throughout the active years. My complete disappearance from "the blogosphere" has left me carrying around some baggage. A faint embarrassment for first taking compensation, to then merely giving this all up and all out of the blue.

(I'm still up for promoting small business owners here and on my other platforms such as Instagram and Pinterest. It would be so nice to get content for my future blogging. But more of that subject is to come in another post.)

So, what's up with this girl there then.

My little sister had a baby girl summer 2015 and I'm her godmother. I couldn't be more proud of that little, clever ray of sunshine. I've also been a single girl for 2,5 years now. There's been short "romances" but nothing I want to share at the moment. It's all in the past now anyways, and I can't wait to see what's waiting for me around the next corner. Okay, since someone special might read this and wonder why I'm not saying anything - I've had some joy in my days for a month now. I can't really tell you more for now, but he brings smile to my face every day.
I would love to travel even more than I've had the change. I do think I've been lucky enough to have been able to visit Riga, Latvia many summers in a row. One of my friends moved from our home town in Finland to Frankfurt, Germany and I switched my holiday travel destination to visit her. Total of two times during last year and I'll fly over again next week for a long weekend. She may live further away nowadays, but has never felt this close friend to me. We've even talked more than with any other best friend of mine. (Congrats to us for surviving the famous horrendous 2016!)

I have two part time jobs in retail but I have considered other options than that. Some way of making a difference in this world and helping out people, being proud of the way you spend your days. Currently most of my free time goes to this massive project of clearing out and cleaning my home. Seriously, you can't imagine the kind of junk I've saved all these years living on my own! And has it really been 10 years already!? Yup.. All the useless baggage you just store for the future and carry around with you. Why again? And how the hell didn't I ever notice this. Well, I suppose there's just been other more time and energy consuming things in life. I've come to this quite common realization that I didn't fully live my life, I was just alive for the sake of graduating, jobs, and for my relationships. I wanted to do everything in my power to make the other person feel happy living with me, that I completely forgot who I am, what do I want and who do I want in my life. And I eventually drowned myself under all this unnecessary cheap stuff I hauled from internet, local stores and from my travels abroad. And also by saving all the childhood memoirs from my father's storage. There's some things you can treasure, but you do not need every little thing.
Now I've had the most exhausting but liberating past couple of months, going through every box and closet, piece by piece. { Add as many "You should collect memories, not things" and other like-minded clichés here as you wish. } During the past days I've been as brutal and ruthless as I can be, and either given or thrown away massive amounts of junk. This has been very refreshing and medicinal, as I've been a person who's anxious to throw away anything - especially if it's not completely broken. Kinda reflects on all the aspects of life I suppose.

But all change is for the better now.

Sincerely, Satu.

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April 30, 2016

When a Door Closes

They say another one opens. When something comes to and end, it's the start of something new. Circle of life and so on. Today my cousin will most likely give birth to her second child.

My grandad, pappa, past away some time ago and his funeral is today. Not necessarily the best way to spend Finnish "Vappu", but I guess funerals are one sort of celebration - along with all the sorrow, mourning, crying, family trying to let go of the lost one funerals are a celebration to honour the deceased, their life among us and all their achievements. I have to be honest and tell you that I wasn't that close to my pappa as some of you may be with your own grandparents. He was my mother's father who loved to play the accordion and harmonica, go to dances and fix bikes. He also used to hunt and had a summer cottage. He was a widow, and I never met my grandmum. They had four daughters, and since then pappa has been blessed with ton of grandchildren and grandgrandchildren. He had dated some women after mummo past away (in 1984?) and re-married with this really nice and fun lady. She's the one I knew as my pappa's wife, my step-grandma. They lived a long life together and they always seemed very happy to me. After she past away some years ago it was just my pappa alone again. But he had his dear hobbies and lots of friends. His bikes and his music.

Years passed and he started forgetting things, like most of us will eventually. Personally I first noticed it by birthday cards. Simple, little thing really. I didn't even expect him to ever remember my birthday, yet alone send me anything since I'm such a fool myself that I don't really send cards.. (I do give lots of gifts to my close ones) I knew he had this big calendar hanging on the wall, with the names and birthdays of all of his close ones. He was special in that way. And I'm not sure if he had ever missed my birthday, or Christmas, until the cards just stopped. He had aged a lot since I was a little girl, so it was only a matter of time really. Or maybe he just decided to stop posting.. Nevertheless. That was when pappa started to seem even wurther away. And I should have woken up by now.

But, it's not okay to say "I should have this and that.." You - should - have when it was the time, when he was still alive. It's too late to start wondering what if I had visited him more often and get to know him better. I never really knew him much. Just things about him. I'm 29 now, and I suppose if all of our meetings were squeezed together into one big meeting it would last one whole year maybe ..? Max. Quite sad when you think about it. He was a really fun guy after all. And based on all the old photos really cute one back in the day! One of my older cousins reminds him a lot actually. And I guess I never even realized that until now.

But my last memory with him was sweet. It was his last birthday party and all the girls, big and small, took him to dance for few steps at a time. It seemed slow and kind of sad to me, it was a party and his big party after all! So when it was my turn to take the lead, I put up the speed a bit and we twirled around, and made everyone laugh. It was fun for pappa, I know that for sure.. And that is the memory I wanted to keep for myself as the last one. Laughing, smiling and dancing happy pappa.

And today I will say goodbye.

x I painted this yesterday and I'm not sure if it's even relevant to the subject .. but I wanted to add some photo to the post. It doesn't have a name, I am not a painter, this was just for "mind flow".. Feel free to interpret it in any way you want but I have my own background story. x

September 15, 2014

New Found Glory:
W7 Cosmetics

It's no secret that I've managed to grow myself into a quite massive hoarder of make up. This wasn't a sudden change from ugly duckling to beauty junkie - it has happened little by little, gradually during the past year or two. Especially during past year, since I've discovered the wonderful world of Instagram (beauty) bloggers and constantly absorb make up ideas and new brands from them. And that's where I've been these past few months, instablogging. The items photographed for this beauty post have been ordered during this past summer from my favourite online beauty store Fragrance Direct and (new find:) Xtras! What's quite amazing about this another British site is that the delivery to Finland is free. I also have to give big thumbs up for their customer service. The reply was very prompt when I emailed them that I had forgotten to apply a discount code at checkout. They were so kind and sent the difference back to my paypal account, yippiee ♥ So I recommend that you order their newsletter asap, since that includes a welcoming discount code. But the prices are quite cheap to begin with! ;)

{ eye liner here and here }

I can't remember exactly how I fell for this brand, W7. I think I just spotted some of their make up on beauty blogs, like Miss Makeup Magpie, and since they're so adorable I wanted to find out more about it. So one day I got this crazy idea to make a haul, including various shades of each product I found appealing to me. As I already mentioned above, I ordered some of these products from FD and some from Xtras. It feels like Christmas when you wait for your package to arrive and when you finally receive it, oh the joy of unpacking. 
(I must look like Gollum, eyes shining and huge grin on my face! "New make up .. My precious!")
And even though there's a bunch here already, I'm not fully convinced if I've got enough of W7 yet, hehe. For my luck - and my bank account's - this beauty brand is very cheap! And by that I don't mean crappy at all. So far I'm loving everything I've got my hands on, plus all the fun designs of the packages are too cute to pass! And even though I'm not a professional, I think the quality beats many brands that I've tried over the years, even some more expensive ones.

I'm not going to fully review all of these pieces in this post, so if you have any questions about them or want to see swatches etc., feel free to comment. I'm happy to help you figure out whether these beauties are right match for you or not xx
I will add links to shops for all products that seem to be currently available.

{ W7 In the Nude, here and here}

Beauty bloggers all around are obsessed with the Urban Decay's Naked3 -eye shadow palette and I have a feeling that even you might have been lusting after it? I haven't got one myself, but would be fun to try out, to see for myself what the fuss is all about! Instead I've got Makeup Revolution Iconic3 with the exactly same tones, and now also W7 In the Nude -natural nudes eye colour palette which cost about 6 euros.